Busy social butterflies need an app to help them take control of their time… Or do they?
If you are presented with the challenge of delivering a behaviour changing app that delivers control to a persona who is very much online but also is not scared of disruptive start-ups, how extreme would you dare to be? A case study in field work for my UX-design course. Meet Ben Anderson. He’s a busy, social guy who needs a behaviour changing app that delivers control.